CRM（客户关系管理）的定义是什么 外贸CRM（客户关系管理）是什么（crm是客户关系管理吗）

CRM（客户关系管理）的定义是什么 外贸CRM（客户关系管理）是什么（crm是客户关系管理吗）

CRM（客户关系管理）的定义是什么？

首先，CRM可以从理念和系统来进行定义。

CRM的理念定义：

CRM的理念定义即字面意思客户关系管理（Customer Relationship management），CRM起源于企业为了提高核心竞争力，保持与客户的长期稳定关系，诞生了这个理念。由1999年Gartner Group Inc公司提出。Gartner Group Inc在早些提出的ERP概念中，强调对供应链进行整体管理。

CRM（客户关系管理）的定义是什么？外贸CRM（客户关系管理）是什么？

CRM的系统定义：

CRM的系统帝定义是基于CRM理念诞生的业务承载系统，可以叫做CRM解决方案，这个概念意味着CRM不仅仅是一个单一的系统，而是多个系统的结合。

外贸CRM（客户关系管理）是什么？

外贸CRM系统就是一种以“客户为中心”的商业理念，结合软件、硬件技术综合而成的一种办公软件，外贸CRM系统的主要目的是进行客户关系管理，从而可以提升客户满意度和忠诚度、提升维护与开发客户的效率。外贸CRM系统是CRM系统的分类中针对外贸行业二次开发的一种CRM系统，外贸CRM系统也使用CRM系统中的很多功能，同时也具有自己的一些功能，比如多语言功能、出差审批等。

如何选择合适的外贸CRM软件，需要考虑到公司实力、产品功能、产品易用性、服务、价格等。并没有一个平台能适用于所有企业或用户，这和企业的客户群体、用户的功能需求等都有关系。选择过程中考虑好购买预算、自身需求等，最后要选择符合自己需求的才是好。

CRM（客户关系管理）的定义是什么？外贸CRM（客户关系管理）是什么？

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翻译：

What is CRM (Customer Relationship Management)? What is Foreign Trade CRM (Customer Relationship Management)?

What is CRM (Customer Relationship Management)?

First, CRM can be defined in terms of ideas and systems.

CRM concept definition:

CRM concept definition is literally Customer Relationship Management (CRM), CRM originated in order to improve the core competitiveness of enterprises, maintain a long-term stable relationship with customers, the birth of this concept. It was proposed in 1999 by Gartner Group Inc. In the early ERP concept proposed by Gartner Group Inc, the emphasis is on the overall management of the supply chain.

CRM system definition:

The definition of CRM system is based on the concept of CRM business bearer system, can be called CRM solution, this concept means that CRM is not only a single system, but a combination of multiple systems.

What is Foreign Trade CRM (Customer Relationship Management)?

Foreign trade CRM system is a kind of "customer-centric" business concept, combined with software, hardware technology integrated into a kind of office software, the main purpose of foreign trade CRM system is to carry out customer relationship management, so as to enhance customer satisfaction and loyalty, improve the efficiency of maintaining and developing customers. The foreign trade CRM system is a kind of CRM system developed for the foreign trade industry in the classification of the CRM system. The foreign trade CRM system also uses many functions in the CRM system, and also has some functions of its own, such as multi-language function, business trip approval and so on.

How to choose the right CRM software for foreign trade needs to take into account the company's strength, product features, product ease of use, service, price and so on. There is no one platform that can be applied to all enterprises or users, which is related to the customer groups of enterprises and the functional needs of users. In the selection process, consider the purchase budget, their own needs, etc., and finally choose the one that meets their needs.

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